Nike Advertisement Analysis

This Nike advertisement draws you in straight to the graphic trainers which are in the shape of 2 lungs, symbolising multiple meanings. My first thought is that the trainers in the shape of lungs imply that having these trainers are vital for your life like your lungs; this is also implied in the text suggesting that ‘they keep you alive’. In more realistic terms the advertisement suggests to the reader that having these trainers you are going to have a healthier and active lifestyle to ‘keep you alive’. Furthermore, the advertisement is advertising a specific Nike shoe called the ‘Nike Air Max’; the essence of the trainer is it’s lightness therefore it is called the ‘Air Max’ which is also represented by the lungs in the advertisement.

The format of the Nike advertisement poster is very modern and minimalistic which works well as it draws you straight into the graphic image of the trainers in the shape of the lungs and then to the text and logo which are the only dark parts of the ad, the large space between each element of the poster design also makes it very easy and clear to look at, and the sans-serif font is also very easy to read. The limited colours and plain background give the product a clean and classy look which also makes it easy to see and understand from afar.