Kate Harmsworth Research

This Nike advertisement draws you in straight to the graphic trainers which are in the shape of 2 lungs, symbolising multiple meanings. My first thought is that the trainers in the shape of lungs imply that having these trainers are vital for your life like your lungs; this is also implied in the text suggesting that ‘they keep you alive’. In more realistic terms the advertisement suggests to the reader that having these trainers you are going to have a healthier and active lifestyle to ‘keep you alive’. Furthermore, the advertisement is advertising a specific Nike shoe called the ‘Nike Air Max’; the essence of the trainer is it’s lightness therefore it is called the ‘Air Max’ which is also represented by the lungs in the advertisement. The format of the Nike advertisement poster is very modern and minimalistic which works well as it draws you straight into the graphic image of the trainers in the shape of the lungs and then to the text and logo which are the only dark parts of t

Chomsky’s Propaganda Model 5 Filters - Ownership Concentrated ownership, owner wealth and profit-orientation of the dominant mass-media firms. Corporate media firms share common interests with other sectors of the economy, and therefore have a real stake in maintaining an economic and political climate that is conducive to their profitability. They are unlikely to be critical of economic or political policies that directly benefit them. Herman and Chomsky argue that since mainstream media outlets are currently either large corporations or part of conglomerates ( e.g. Westinghouse or General Electric), the information presented to the public will be biased with respect to these interests. Such conglomerates frequently extend beyond traditional media fields and thus have extensive financial interests that may be endangered when certain information is publicized. According to this reasoning, news items that most endanger the corporate financial interests of those who own the medi