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Nike Advertisement Analysis
This Nike advertisement draws you in straight to the graphic trainers which are in the shape of 2 lungs, symbolising multiple meanings. My first thought is that the trainers in the shape of lungs imply that having these trainers are vital for your life like your lungs; this is also implied in the text suggesting that ‘they keep you alive’. In more realistic terms the advertisement suggests to the reader that having these trainers you are going to have a healthier and active lifestyle to ‘keep you alive’. Furthermore, the advertisement is advertising a specific Nike shoe called the ‘Nike Air Max’; the essence of the trainer is it’s lightness therefore it is called the ‘Air Max’ which is also represented by the lungs in the advertisement. The format of the Nike advertisement poster is very modern and minimalistic which works well as it draws you straight into the graphic image of the trainers in the shape of the lungs and then to the text and logo which are the only dark parts of t...
Glossary
Glossary Semiotics - the study of signs and symbols and their use or interpretation. Peak Oil - the hypothetical point in time when the global production of oil reaches its maximum rate, after which production will gradually decline. Ethical Trade Initiative - involves retailers and brands taking a series of recognised steps to improve the conditions of the workers throughout their supply chains, wherever they are in the world. Social Compliance - It is a continuing process in which the involved parties keep on looking for better ways to protect the health, safety, and fundamental rights of their employees, and to protect and enhance the community and environment in which they operate. Panopitcism - Whereas the panopticon is the model for external surveillance, panopticism is a term introduced by French philosopher Michel Foucault to indicate a kind of internal surveillance. Ownership concentration - refers to the amount of stock owned by individual investors and large-block...

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